Eadwig - hi
Of course it could, it’s their call - but then will probably lose some of the men to competitors.
Of more interest to me is that the license fee for the BBC is passed it’s ‘sell by’ date. When it was formed and the BBC was the only broadcaster the idea of users needing a license was valid. Especially as it’s charter called for impartiality.
- there are many alternatives to the BBC (ITV, Channel 4, Channel 5, Sky, Amazon , Netflix etc. ), plus online content who do not get money from an obligatory ‘tax’
- the BBC has become more liberal / left wing so is no longer impartial
John Humphrys attacks BBC’s ‘liberal bias’ days after retiring
Mark Townsend- Guardian
Sat 21 Sep 2019 17.28 BSTLast modified on Sat 21 Sep 2019 20.29 BST
'Humphrys described what he labelled the “institutional liberal bias” at the BBC and condemned the “Kremlin”-style corporation for being out of touch.
He writes that BBC bosses were devastated by the victory of the Leave campaign, and likened their expressions following the referendum to a football fan whose team has just missed a penalty. ’
There is a place for the BBC but has to adapt to the media world as it now is.
Provide what it’s customers want and attract them with either a subscription fee or adverts (as it does outside the UK) - or a mixture of both.