Was in SBRY today and walked past the soft drinks section.
A whole aisle was dedicated to Coca Cola – the full length of it.
Across the other side of the aisle was pretty much everything else.
On this second ailse Rubicon had a tiny section about the width of 8 cans.
Just about all of the branded drinks including Fanta, RWhites, IrnBru were discounted between 25 and 40%.
Non of the supermarket brands, which now takes up about a 3rd of that aisle were discounted.
Even without the discounts the supermarket brands were 50% cheaper. The brands look to be living on borrowed promises that people will continue to pay 2 to 3 times the price for similar drinks.
Maybe they will, but the volumes must surely decline.
Irn Bru had a very small space, much smaller than R-Whites, and other Britvic Brands. I watched a few people picking off the shelves, and it seemed that at least those that I saw in the short time I was stood there were happy to pick up the supermarket brands.
Anyone else experience this? – Anyone else bothered, or even invested in A G Barr on this forum?