Interactive Investor

Welcome to interactive investor. Join over 350,000 investors on the UK's number one flat-fee investment service.

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Welcome to interactive investor

To begin your journey with us, please log in and set up your security. If you've already done this, our video guides can help you get to know your new service.

If you had a joint account, investment club account, company account or SIPP account at EQi, our FAQs page includes important information for you to be aware of.

[ Log into ii ]   [ Watch user guides ]   [ Check FAQs ]    

Richard Welcome Video

We are confident you will like ii’s simple fair fees. In fact, if after 6 months you would have paid less online with EQi, ii will refund the difference.

About ii

Who we are

interactive investor offers customers an award-winning service with the belief that investing should be simple and easy.

We have grown to over 350,000 customers in 25 years, showing resilience through market highs and lows, and today holding over £45 billion of assets under administration. Read more about us.

Your money is in safe custody

On the ii platform your money and investments will continue to be covered by FCA rules and protected by the Financial Services Compensation Scheme. Read more about security and protection.

Why we are great value

What our customers think

We have a Trustpilot score of 4.6, the highest in the sector.

I like the easy-to-understand fixed charges which are particularly great for larger portfolios.


Really helpful - excellent customer service.

Kevin Moody

The widest choice of investments in the market

Expert insights and investment ideas

If you need help finding the right investments, we have the following tools to help:

  • Model portfolios: ready-made portfolios chosen by our experts and designed to help you realise your financial goals. Learn more
  • ii Super 60: our rated list of quality investment options. Learn more
  • ACE 40 rated list of quality investment options within an Environmental, Social and Governance framework. Learn more.
  • Trading tips and ideas: market insights to inspire you. Learn more
  • Expert articles, videos and podcasts: daily market and sector news, technical analysis and expert interviews, helping you become a more informed investor. Learn more