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WisdomTree is the largest pure-play independent Exchange Traded Product (ETP) provider globally with more than $62.3Bn* in assets under management across innovative solutions that are designed to meet investors’ needs across asset classes and market cycles.

Our approach is built upon 3 pillars:

ETPs Explained

WisdomTree believes investors should always understand and fully appreciate the risks involved in their investments. In light of this, we created ETPedia, which aims to provide investors with an unbiased reference to Exchange Traded Products (ETPs).

An Exchange Traded Product (ETP) is a financial instrument traded on a stock exchange, like shares. ETPs provide a cost–efficient and secure way to gain diversification in an investment portfolio by gaining exposure to a benchmark or an asset class.

They are passive investments, with generally lower fees than active and index mutual funds, making ETPs a simple way for investors to gain exposure to a wide range of assets.

To learn more, visit our comprehensive guide to ETPs for all content and videos –

ETPedia:

  1. ETPs at a glance
  2. ETP Structure
  3. Benefits and Risks of ETPs
  4. Creation and Redemption
  5. Costs and Performance
  6. Active and Passive Investments

Gold

The Original Hedge Against Uncertainty

Gold's role as a hedge against uncertainty and inflation is well established, so as the macroeconomic outlook remains brittle, we expect investor demand for gold to remain strong.

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As the creator of Europe’s 1st Gold ETP, WisdomTree is the leading provider of physically-backed gold ETPs in Europe with the broadest range of gold ETPs, over $14Bn in AUM*, and an unrivalled expertise in the asset class.

What are ETPs?

WisdomTree believes investors should always understand and fully appreciate the risks involved in their investments. In light of this, we have produced ETPedia, which aims to provide investors with an unbiased reference to Exchange Traded Products (ETPs).

For more information, visit www.etpedia.com

The WisdomTree Short & Leveraged (S&L) family of exchange traded products (ETPs) is one of the most comprehensive, innovative ranges of specialist S&L ETPs in the world. Our extensive Short & Leveraged platform offers a range of fully collateralised ETPs which are available in leverage factors between -5x and +5x. 

Through these award-winning products, investors can access a broad range of Equities, Commodities, Fixed Income, Alternatives and Currency strategies, meaning they can look to magnify returns on a daily basis through positive or inverse leverage, take a hedging position efficiently, and access alternative or unique strategies. 

This specialised branch of ETPs, like other investment products offering short and leveraged exposure, requires a certain level of understanding and due diligence. WisdomTree’s Short & Leveraged Centre aims to provide an informative reference point for investors seeking to educate themselves about the opportunities and the risks presented by short and leveraged ETPs.

WisdomTree's S&L Centre

S&L Heatmap

Flowers in Chania The WisdomTree S&L heatmap illustrates the daily movement of underlying benchmarks for all asset classes.

Guide to S&L ETPs

Flowers in Chania Access our Guide to Short and Leveraged ETPs to understand more of the risks and benefits of S&L ETPs and how they may be used in a portfolio.

S&L ETP Simulator

Flowers in Chania Use our short & leveraged ETP simulator to model returns of a theoretical short & leveraged ETP across different market scenarios.

Wisdom Tree Videos

Why should investors consider exposure to gold in their ISA?

For thousands of years, gold has been considered an object of beauty, a currency, a commodity and an investment. The alluring metal has motivated entire societies, determined the fate of kings, driven explorers to extraordinary lengths to obtain it and inspired some of mankind’s greatest achievements.

This section is sponsored. Interactive Investor does not endorse any particular product. If you are unsure about whether an investment is suitable for you please seek advice from a financial advisor.