Blue Moon Group Holdings Ltd Ordinary Shares (SEHK:6993)

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Market Info - 6993

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Company Info - 6993

  • Market CapHKD0.000m
  • SymbolSEHK:6993
  • IndustryConsumer Defensive
  • SectorHousehold & Personal Products
  • Currency
  • ISINKYG1193D1097

Company Profile

Blue Moon has a portfolio of market-leading products in three categories: fabric care, personal hygiene, and home care. Fabric care comprises more than 80% of the group’s revenue. As a pioneer in China’s household care market, it holds a leading market share by value in China’s liquid laundry detergent, concentrated liquid laundry detergent, and liquid soap markets, as at 2020. Blue Moon is also an early entrant into e-commerce, with the online channel contributing about 54% to the group’s 2020 sales. Most of Blue Moon’s core products are marketed under the namesake brand. It started developing a multibrand strategy for mainly premium products in conjunction with the rollout of Supreme concentrated liquid laundry detergents in 2015.

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