B&M European Value Retail SA is a U.K.-based company that is principally engaged in operating discount retail stores across the United Kingdom and Germany. The company provides a broad range of merchandise, including food, alcohol, housewares, home textiles, small electrical goods, DIY products, garden-related products, grocery, fast-moving consumer goods, and more. The company operates B&M stores in the United Kingdom and Jawoll stores in Germany. The stores in the United Kingdom account for the majority of the company's total stores.B&M European Value Retail SA is a general merchandise discount retailer in the UK and Germany. It sells an assortment of grocery and general merchandise products.