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Burberry, a British luxury monobrand which is more than 160 years old, is best known for its outerwear and signature plaid. It has a global presence with 37% of revenue generated in Europe, 40% in Asia, and 23% in North America. The Chinese are Burberry’s most important customers, accounting for more than 30% of sales at home and abroad. Apparel contributes about 62% of sales.Burberry Group PLC is a global British luxury brand with heritage in design, innovation and craftsmanship. The company designs, develops, makes and sells products under the Burberry brand.
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