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Carsales.com.au is Australia's leading online portal to access the largest pool of buyers and sellers of motor vehicles. Established through the first-mover advantage, it has built up a sizable audience through the network effect. Despite efforts to derail the popularity of the Carsales website by larger, better-capitalised companies, such as News Corporation and Fairfax, Carsales remains the dominant site of choice for consumers. Its site records 3 times the combined page impressions of all its major competitors.Carsales.com Ltd is an online automotive classified advertising company operating in four business segments: Online Advertising Services, Data and Research Services, International and Finance & Related Services.
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