Direct Line Insurance Group
Insurance - Diversified
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While Direct Line is one of the more focused personal lines insurers that we cover in Europe, it is still quite diversified. The business sells insurance under four divisions and those are personal lines motor, personal lines home, rescue and other personal lines, and commercial. Rescue and other personal lines include rescue, travel and pet insurance, and commercial insurance is sold to small and medium sized enterprises. Direct Line only sells insurance in United Kingdom. Direct Lines personal motor insurance division typically accounts for around 50% of total group gross written premium and the personal home insurance unit typically sells around 20%. Rescue and other personal lines accounts for around 2% and commercial insurance accounts for around 20%.Direct Line Insurance Group PLC is a personal and small business general insurer with market positions in the UK. Its brands offer motor, home, rescue, pet, travel and other commercial products.
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