North American company
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Groupon acts as the middleman between consumers and merchants, offering a variety of products and services at discounts via its online store. It offers consumers daily deals (in the form of online vouchers) from local merchants. Groupon also sells products directly to consumers. It generates revenue from the take rate on the purchase and/or usage of the vouchers (40% of total revenue) and from direct sales (60% of total revenue). More than 65% of Groupon’s revenue comes from North America.Groupon Inc offers marketing services by selling vouchers through online local marketplaces that can be redeemed for goods or services with third-party merchants. The company's segments include North America and International.
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