North American company
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Nielsen Holdings PLC is a global measurement and data analytics company. The company is divided into two business units. Nielsen Global Media serves media and advertising industries by providing data on media consumers so that they can maximize their marketability to both advertisers and end consumers. Nielsen Global Connect provides consumer packaged goods manufacturers and retailers with information and insights that companies need to manage their brands, grow, and target customers.Nielsen Holdings PLC is a professional services company providing performance management services. It helps its clients to enhance their interactions with consumers and make critical business decisions. Its segments are Buy and Watch.
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