Why I'm optimistic about JD Sports shares
It's been a month to remember for the tracksuits-to-trainers chain, but what now? Independent analyst Alistair Strang has run his software to find out.
4th November 2026 07:27
by Alistair Strang from Trends and Targets
JD Sports Fashion (LSE:JD.)' share price has accomplished something slightly interesting, a bit noteworthy against the backdrop of a stock market which is about as interesting as a cricket match on a snowy day.
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JD has recently achieved a higher high, their share price closing at a level not seen since 30 October last year. This perhaps shall prove important as it has occurred against the backdrop of the share value moving through the downtrend since 2024.
As we’re fond of saying, the price is now in “fingers crossed” territory, though there is a fairly straightforward tickbox for the near term which should provide an argument for some optimism.
Our positive JD scenario
At present, share price movement above just 96.4p should trigger a rise to an initial 98p. Obviously this is a meagre rise potential but movement exceeding 98p has the opportunity to become useful. It’s currently the case where the big picture calculates above 98p as hopefully able to provoke a rise to an initial 108p with our long-term secondary, if exceeded, working out at a future 137p. If triggered, our tightest stop loss level looks like a reasonable 88p.
Our negative JD scenario
Share price closure below 88p certainly gives a set of risks, threatening reversal down to an initial 66p which makes visual sense. Should such a level break, our longer-term secondary works out at an unlikely looking distant 40p.
And in summary?
We think the JD Sports share price intends growth.
Source: Trends and Targets. Past performance is not a guide to future performance.
Alistair Strang has led high-profile and "top secret" software projects since the late 1970s and won the original John Logie Baird Award for inventors and innovators. After the financial crash, he wanted to know "how it worked" with a view to mimicking existing trading formulas and predicting what was coming next. His results speak for themselves as he continually refines the methodology.
Alistair Strang is a freelance contributor and not a direct employee of Interactive Investor. All correspondence is with Alistair Strang, who for these purposes is deemed a third-party supplier. Buying, selling and investing in shares is not without risk. Market and company movement will affect your performance and you may get back less than you invest. Neither Alistair Strang or Interactive Investor will be responsible for any losses that may be incurred as a result of following a trading idea.
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