Fighting for your financial independence for 25 years
Home to more than 300,000 engaged investors
Who we are
We are interactive investor (ii), an award-winning online investment service that has been informing investors for more than 20 years. We provide unbiased financial information as well as the tools and trading environment they need to make confident and educated investment decisions.
Today we are the number one flat-fee investment platform with £30 billion of assets under administration, over 300,000 customers and more than one million users. We aim to deliver better choice, better value and better intelligence to our customers. Our comprehensive investing and trading service is underpinned by a strong focus on delivering great value and helping customers take control of their financial futures.
The completion of the Alliance Trust Savings acquisition in July 2019 cements our position as the market challenger in the UK direct-to-consumer marketplace. It also adds essential scale to support the ongoing technology and talent investment needed to drive our customers’ experience ever higher - a topic CEO Richard Wilson explores further in his blog.
We are based in Manchester and, with offices in Leeds, London and Dundee, employ more than 500 people.
What we do
We offer a wealth of unbiased information, analysis, tools and expert ideas to help DIY investors make better-informed decisions.
Our award-winning trading platform provides access to an extensive choice of markets, instruments and currencies within Trading, ISA and SIPP accounts, while our revolutionary monthly subscription plans are straightforward, innovative and competitive. Each one features fair flat fees and unique "trading credits".
Some of the UK’s best investment journalists contribute to our website, providing independent content to help investors make better investment decisions. We also have discussion boards that allow investors to communicate with each other, a virtual portfolio service and other tools that provide better intelligence.
In the past six months we have delivered new customer tools, including our acclaimed and impartial Super 60 rated investments and our award-winning app.
What we stand for
It is simple - with bold values at our heart, we want financial independence for our customers and for ii to thrive.
We are honest, straight-talking and transparent, with our customers and each other.
We are decisive and own what we say and deliver.
We are champions of independent journalism and unbiased investment recommendations. Our fair flat fees mean our customers do not need to have any concerns about any vested interests. We categorically place the interests of our customers at the very heart of our product recommendations.
We are ambitious. We are passionate.
And we fight for what we believe is right for our customers, for ourselves and for our company.