ii view: Netflix predicts fourth slower quarter in a row
Easily underperforming the Nasdaq 100 index year-to-date. Analyst Keith Bowman assesses prospects.
21st October 2026 16:51
by Keith Bowman from interactive investor

Third-quarter results to 30 September
- Revenue up 11.8% year-over-year to $12.87 billion (£9.6 billion)
- Earnings per share (EPS) up to $0.87 per share (66p per share) from $0.59 a year ago
Guidance:
- Expects fourth-quarter revenue growth of 11.5% to $13.44 billion
- Expects fourth-quarter earnings growth of 19% year-over-year to $0.67 per share
- Now expects full year 2026 revenue of $51.1 billion, the low end of a previous $51-51.4 billion range
ii round-up:
Netflix Inc (NASDAQ:NFLX) detailed earnings that beat Wall Street hopes but with the global streamer predicting a fourth consecutive slowdown in quarterly sales growth.
Third-quarter earnings jumped 47% from a year ago to $0.87 per share, beating estimates of $0.82 and helped by the timing of expenses. Year-over-year quarterly sales growth of 11.8% slowed from 17.6%, 16.2% and 13.4% in the previous three quarters, with Netflix predicting growth of 11.5% for the current fourth quarter.
Shares in the Nasdaq 100 company fell 5% in US trading having come into these latest numbers down by a quarter so far in 2026. That’s similar to Sky owner Comcast Corp Class A (NASDAQ:CMCSA). The Nasdaq 100 index is up almost 17% year-to-date.
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In late 2024, Netflix moved to focus on sales and profits and away from customer subscription numbers.
Expected annual revenue of $51.1 billion in 2026 is towards the lower end of management’s prior forecast, and follows a slower-than-expected rollout of ad-carrying capability services globally.
Total expected ad sales for 2026 of $2.7 billion is down from the streamer’s previous $3 billion estimate. Netflix recently announced the loss of around 1,000 jobs, or 6% of staff, with resultant costs expected to weigh on Q4 earnings. Job losses included that of the group’s chief content officer.
Broker Morgan Stanley reiterated its ‘overweight’ stance on Netflix shares post the results, but downgraded its fair value estimate to $77 per share from $80.
ii view:
Started in August 1997 sending DVDs to customers, Netflix launched its online streaming service in 2007. Headquartered in California, previously announced subscribers totalled over 320 million. Geographically, the US accounted for most revenues in 2025 at 41%, followed by the combined Europe, Middle East, and Africa (EMEA) at 32%. Latin America and Asia came next at 12% each, with Canada the 3% balance.
For investors, competition for viewers remains intense with Alphabet Inc Class A (NASDAQ:GOOGL)'s YouTube and China’s Tik-Tok competing hard and developments such as Comcast’s move to buy part of ITV (LSE:ITV) further intensifying competition. Developments in AI could make content easier for others to create. The previous departure of founder Reed Hastings potentially sees a big driver of the group’s fortunes removed, while the lack of any dividend contrasts with forecast yields of over 1% at The Walt Disney Co (NYSE:DIS) and Comcast.
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To the upside, revenues now include both increasing subscription fees and growing advertising sales. The streamer’s growing appetite for live sport may increase its attractiveness as well as drive demand for corporate advertising. Expected free cashflow of $12 billion in 2026 supports ongoing investment, while developments in AI could increase customer content discovery and recommendations.
In all, Netflix’s established strong viewing engagement and the ongoing move from linear TV to streaming should continue to assist this US media giant. However, the shares have lost half their value since summer 2025 and trade at prices not seen in over two years. Intense competition for eyeballs offers caution until there are signs the selling is over.
Positives:
- Push towards showing live sports
- Geographical diversity
Negatives:
- Intense competition from Amazon.com Inc (NASDAQ:AMZN) Prime TV, Apple Inc (NASDAQ:AAPL) TV and others
- Subject to currency movements given overseas customer base
The average rating of stock market analysts:
Buy
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