Take a chance on Entain?
Independent analyst Alistair Strang examines prospects for this gambling firm’s shares.
14th July 2026 09:00
by Alistair Strang from Trends and Targets
Photo: Piotr Swat/SOPA Images/LightRocket via Getty Images.
The problem we have with Entain (LSE:ENT) is that its share price “should not” have closed below 601p, but it has managed to pull off this scenario.
From our perspective, 601p had become an “ultimate low”, with the share now trading in a zone where a potential bottom price is prefixed with a minus sign.
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Thankfully, the share price boasts a red line, an obvious uptrend since 15 years ago in 2011, and the market appears to be adhering to this red line. So, perhaps our ultimate bottom calculation at minus 41p isn’t yet on the table.
Below 452p looks like delivering real panic for this share price, so that’s an important number to watch for, making investing in running shoes a great bet!
However, if the market has a cunning plan, the share price now needs to exceed 598p as this, theoretically, has the potential to trigger recovery to an initial 764p with our secondary, if beaten, at 617p.
Amazingly, this also dumps the share price in a zone where a longer-term 1031p calculates as eventually possible.
Perhaps worth watching, as maybe it will actually start to perform.
Source: Trends and Targets. Past performance is not a guide to future performance.
Alistair Strang has led high-profile and "top secret" software projects since the late 1970s and won the original John Logie Baird Award for inventors and innovators. After the financial crash, he wanted to know "how it worked" with a view to mimicking existing trading formulas and predicting what was coming next. His results speak for themselves as he continually refines the methodology.
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