10 hottest ISA shares, funds and trusts: week ended 30 October 2026

We look at the investments ii customers have been buying within their ISAs during the previous week. The data includes only real-time trades, not regular investing instructions, and combines the use of both existing funds and new money.

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Top 10 shares in ISAs

After a four-week break,Lloyds Banking Group (LSE:LLOY) returns to the top of this list of most-bought stocks in ISAs on the ii platform. It’s linked to a weaker period for the UK bank sector in what has been a mixed third-quarter results season.

Lloyds published its own numbers on Thursday, a day after the Autumn Budget delivered a better-than-feared outcome for domestic lenders. There’ll just be a temporary increase in the Bank Corporation Tax Surcharge from 3% to 6% for 15 months from 1 January 2027, rather than anything more draconian.

But while Lloyds’ results matched expectations, there was no upgrade to full-year forecasts, which disappointed the market. A broader sell-off on Friday and weak figures from NatWest Group (LSE:NWG) sent shares to their lowest since the spring and down 20% since the August peak.

Despite this, Lloyds remains the top pick of analysts at Morgan Stanley who rate the shares Overweight with 135p price target.

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Up from 11th a week ago, NatWest is back in the top 10 as investors mull over Friday’s quarterly results. Like Lloyds, there was no upgrade, which condemned the shares to another poor session, sliding to a five-month low. Again, like Lloyds, the shares are down 20% since the summer. Morgan Stanely remains positive, however, keeping its 850p price target.

HSBC Holdings (LSE:HSBA)is the third bank in the top five and in a similar position to the other two. Adjusted profit missed consensus forecasts, forcing Morgan Stanley to trim estimates for Banking net interest income which knocks its price target down from 1,837p to 1,653p.

Not to be left out this week, Barclays (LSE:BARC) keeps its place in the top 10, although it drops seven spots to ninth. It kicked off bank sector results season on 22 October, which seems like an age ago now, so reaction is already in the price. Instead, the shares continue to move with the wider market.

Outside of banking, Alphabet Inc Class A (NASDAQ:GOOGL)’s spectacular share price crash attracted attention from bargain hunters, betting that a 13% slump was overdone. Analyst Edmond Jackson gives his assessment of the quarterly results and a comparison with Microsoft Corp (NASDAQ:MSFT)here.

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BothGSK (LSE:GSK)and Haleon (LSE:HLN), the company the drug major spun off four years ago, make the list this week. GSK attracted interest as shares dipped following weak vaccine sales overshadowed a third-quarter earnings beat. Meanwhile, Haleon, which makes its debut here, took a dive on Thursday after quarterly sales missed City forecasts and the company downgraded annual sales guidance.

The five stocks making way for this week’s newbies are Rio Tinto, Ceres Power, IAG, Volex and Aberdeen.

Top 10 funds and trusts in ISAs

The outperforming Polar Capital Technology Ord (LSE:PCT) investment trust has surged up this week’s bestseller list, making it into the top three for the first time since May.

The fund has had a strong 2026 thanks to doubling down on the artificial intelligence (AI) trade and having more exposure to the emerging markets than the competition.

It’s still ahead of Allianz Technology Trust Ord (LSE:ATT), Manchester & London Ord (LSE:MNL), the L&G Global Technology Index I Acc (B0CNH16) and Scottish Mortgage Ord (LSE:SMT) for 2026 so far, although it has suffered in sporadic tech sell-offs this year.

Those interested in the trust can watch our recent interviews with manager Ben Rogoff here and here.

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We see some jostling for position elsewhere this week. Scottish Mortgage slips down to seventh place, while the high-yielding Henderson Far East Income Ord (LSE:HFEL) rises to fifth.

Meanwhile, Artemis Global Income I Acc (B5ZX1M7) breaks back into the top 10, having slipped to 13th place a week earlier. The UK income stalwart City of London falls out of the table.

Beyond that we see investors favouring some of the usual names. There’s no sign of Royal London Short Term Money Mkt Y Acc (B8XYYQ8) giving up the top spot, and a handful of broad tracker funds populate the list alongside active names likeGreencoat UK Wind (LSE:UKW).

Funds and trusts section written by Dave Baxter, senior fund content specialist at ii.