Interactive Investor

ISA investment ideas 2024

Need inspiration for your ISA investments? We have made it easy to get started.

Expert Tips

Important information - investment value can go up or down and you could get back less than you invest. If you're in any doubt about the suitability of a Stocks & Shares ISA, you should seek independent financial advice. The tax treatment of this product depends on your individual circumstances and may change in future. If you are uncertain about the tax treatment of the product you should contact HMRC or seek independent tax advice.

Your chance to win £100k.

Open an ii ISA by 31 July 2024 to be in with a chance of winning our biggest ever cash prize: £100,000. 

How to enter the prize draw:

1. Open your ii ISA

  • You can open either a Self-managed or Managed ISA. Junior ISAs aren’t included.

2. Make a payment or transfer

  • Add £5,000 or more to your account to qualify for entry. Transferring an ISA to your new ii ISA counts too. 

3. We’ll automatically enter you

  • Top tip: open and add the minimum amount to another ii account and you’ll get another entry.

The lucky winner will be chosen at random within a month of the closing date. So keep your fingers crossed and eyes peeled for updates. 

Capital at risk. Terms apply.

Expert ideas for your ISA

We've made it easy to get started with your ISA. Take inspiration from our Super 60 and ACE 40 rated investment lists, or get a helping hand with our Quick Start Funds.

Choosing a Quick-start Fund

Our Quick-start Funds are an easy way to start investing in your ISA. Six low-cost funds have been specially selected by experts, and many experienced investors rely on them too.

Each fund carries a different level of risk, and you will need to consider the level of risk you are comfortable with. As a very general rule, investors tend to choose higher risk when investing over longer periods.

Remember that these risk levels are just a guide, and risk exists in every investment.

You can choose between three passive funds from Vanguard (shown below), and three actively managed sustainable funds from BMO.

Vanguard LifeStrategy® 20% Equity Fund

If you are looking for less risk, rather than higher returns, this fund is a great place to start.

Vanguard LifeStrategy® 60% Equity Fund

If you are comfortable with a little more risk, this fund is a good middle ground investment. 

Vanguard LifeStrategy® 80% Equity Fund

For potentially higher returns, in exchange for more risk, this fund could suit your portfolio.

How to add our Quick-start Funds to your ISA

There are two ways you can get up and running with our Quick-start Funds, or any other investments you choose.

  • Free monthly regular investing - we'll take a monthly payment and invest it in your chosen fund. Learn more
  • Buy with a lump sum (trading) - you might want to do this if you are transferring other ISAs to us. Learn more

ii Super 60 investments

Our Super 60 rated list includes a wide range of active and passive funds, investment trusts, and exchange-traded funds (ETFs), rigorously selected by impartial experts.

ii ACE 40 sustainable investments

From our list of sustainable investment options, we have picked out what we believe to be the 40 best-in-class funds, investment trusts and exchange-traded funds (ETFs).

How do you want to invest?

Are you more of a hands-on investor? Or simply prefer to leave it to the experts? Either way, we have the ISA for you. And all for our same low, flat monthly subscription. 

ii ISA

Do it myself

A Self-managed ISA puts the control firmly in your hands.

Build your investment portfolio from our full range of UK and international shares, funds and bonds.

Then manage your investments yourself, with our expert insights and ideas always there if you need them.

ii Managed ISA

Do it for me

Sit back, relax and leave it to the experts with a Managed ISA.

We'll match you to a tailored investment portfolio, that reflects the risk level you're comfortable with.

Then our experts will look after your investments for you - so you can rest easy, knowing your money is managed.

What type of ISA investments do ii customers choose?

Here are the types of investments ii customers held in their ISA in the first half of 2023:

  • Shares (38.42%)
  • Investment trusts (25.66%)
  • Funds (26.83%)
  • Exchange-traded products such as ETFs (8.24%)
  • Other (0.82%)

Source: interactive investor. Note: These figures represent assets held by ii ISA customers between 1 January and 30 June 2024.

What’s the best thing to invest in right now in 2024?

If you’re looking for ideas about where to invest your money in 2024, our Investment Outlook 2024 page is a great place to start. Read up on the stock market outlook, forecasts and predictions, and even stock, fund and trust tips.

What investments give the highest returns?

The type of investments which give the highest returns often involve higher risk, and a long-term strategy. It’s rare to see significant gains overnight.

If you’re looking to make your money grow, whether in a Stocks and Shares ISA, a SIPP, or a Trading Account, you’ll need to assess your appetite for risk, your level of involvement, and your time spent investing.

What are the most common investment options for a Stocks and Shares ISA?

Individual stocks and shares

When you buy individual stocks and shares, you are buying a ‘piece’ of that company. The price rises and falls in line with demand for the shares.

Share prices can be unpredictable. You may make good gains over time, or you could lose money. For this reason, only experienced investors tend to choose individual shares.

Some people invest in shares for the ‘dividend’ – a share of the company’s profits distributed to shareholders, usually twice each year. These can be very appealing, but companies may withhold dividends if they are struggling. Other investors may prefer growth stocks, which might generate a capital return rather than dividend income.


Funds contain a mix of investments. For example, a fund that focuses on tech companies might include shares in Apple, Tesla and Zoom, amongst others.

Other investment funds - known as index tracker funds -  follow an entire market index, such as the FTSE 100. You can create your own ISA index tracker portfolio.

Investing in funds can reduce risk, compared with individual stocks and shares. This is because you are less affected by a few shares underperforming. However, there is still risk involved - funds can (and do) fall in value.

Exchange traded funds (ETFs)

A type of fund that often tracks an index, such as the FTSE 100. ETFs may hold multiple investment types (e.g. stocks, bonds, oil, gold, currency). 

Investment trusts

Investment trusts are similar to funds in that your money is  invested across multiple companies. The main difference is that trusts can be traded on stock markets, like shares. 

Again, this can be less risky than investing in individual shares, but there is still a risk of losing money.

Things to be aware of when building an ISA portfolio


Every investment fund and trust comes with management fees - in addition to your account charges. These are usually represented as an Ongoing Charges Figure (OCF). You can find these in each fund’s Key Information Document (KID).

These fees typically range from 0.25% to 1.8% and  are usually taken from the value of your investments – not paid up-front. 

Tax rules

A Stocks & Shares ISA lets you invest up to £20,000 each tax year without paying any tax on the gains.

Previously, you could only have one Stocks & Shares ISA at a time. But the ISA rules have changed as of 6 April 2024. You can now have - and contribute - to as many ISAs as you want (except for Lifetime ISAs and Junior ISAs). Provided you don't contribute more than your £20,000 ISA allowance across them all. Find out more about Stocks and Shares ISA rules.

If you want to invest more than £20,000 in a tax year, you can also open a Trading Account - but you may have to pay tax when you buy or sell the shares.

Risks when investing

Remember, all investing comes with a risk of losing money. You can reduce this risk by spreading your investments across multiple options, but there are no guarantees. You should never invest money that you can’t afford to lose.

Other popular ISA investment options

International shares

We offer one of the widest choice of international investments on the market, and you can hold up to 9 foreign currencies in your ii account.

Find out more about international investing

Index tracker funds

A tracker fund spreads your investment across a number of companies that make up an 'index'. This can reduce risk, making index tracker funds popular among investors.

Find out more about index tracker funds

Ethical Stocks & Shares ISA

Many investors are looking to build portfolios that reflect their values, while still delivering growth. Our experts have identified a range of ethical investment options to help you.

More about ethical ISA investing


AIM stands for Alternative Investment Market. AIM shares can be more volatile than other investments, but some investors include them to add some higher-risk diversification to a balanced portfolio. These shares may be more likely to lose money than other shares.

More about holding AIM shares in an ISA

Income ISA

Some people invest to try and generate a regular income from things like dividends and interest. A Stocks and Shares ISA can be an ideal place to keep these income investments, as there is no tax on the profits.

How to build an income ISA portfolio