Peak Sales Prescription



The prescription market is worth over 5.5 billion dollars according to the website. The research by Cello indicated a prescription market share of 25 to 33 percent.
However the website then goes on to say peak prescription sales of 560 million dollars which is infact 10% of the market.

The link to the website where this confusion occurs is given below

Any input?


The whole market is confused with the prescription market… time to send Angela, Ken or James an E-mail to rectify the website


Hi Aberdeen,
It’s the price of the pack that’s the issue. Compare Viagra for cash payers in the US (non healthcare plan) at $447 for 6 tabs

at $5 a dose equivalent Futura price would be $30.
So a big share of the patients doesn’t equal a big share of the market value.