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Peak Sales Prescription

lse:fum

#1

The prescription market is worth over 5.5 billion dollars according to the website. The research by Cello indicated a prescription market share of 25 to 33 percent.
However the website then goes on to say peak prescription sales of 560 million dollars which is infact 10% of the market.

The link to the website where this confusion occurs is given below

https://www.futuramedical.com/content/products/med_2005_commercial.asp

Any input?


#3

The whole market is confused with the prescription market… time to send Angela, Ken or James an E-mail to rectify the website


#4

Hi Aberdeen,
It’s the price of the pack that’s the issue. Compare Viagra for cash payers in the US (non healthcare plan) at $447 for 6 tabs


at $5 a dose equivalent Futura price would be $30.
So a big share of the patients doesn’t equal a big share of the market value.