Chart of the week: A new FTSE 100 stock to trade

by John Burford from interactive investor |

Battered recently, this blue-chip has now reached a price where an advance can be confidently forecast.

Will Just Eat just beat the competition?

The shares of this FTSE 100 food delivery service have certainly been on a roller-coaster recently.  It achieved stunning early growth, but then worries emerged when rival companies started to eat into Just Eat's (LSE:JE.) prospects, especially Deliveroo and Uber Eats. All of a sudden, the field looks very crowded.

So, with sentiment trending down, is it time to buy?  After all, short interest is running pretty high (over 6% of Just Eat's stock is out on loan to short sellers) and any decent bounce would bound to be magnified in a short squeeze.

Source: interactive investor  Past performance is not a guide to future performance

In accordance with my time-honoured practice, I will start with the long-term picture for perspective. The rally off the February 2016 low at the £3 area has been impressive, making a high at £9 exactly two years later.  But, since then, as the new rivals started snapping at its heels, volatility has surged with wide swings up and down – and just the kind of action I love to analyse!

The decline off that £9 high displays a three-down appearance that implies a correction to the main trend, which is up.  And the 'c' wave turned at the precise Fibonacci 62% retrace of the entire bull run. Major market turns are most often made from this and the 50% levels.

And from this low at £5.30, the advance continued right to the exact Fibonacci 76% resistance and then turned down.  And at current levels, it has retraced another Fibonacci 76% of the previous wave up – and on a momentum divergence.

So, the current area at around £5.90 is a strong candidate for a low from which another advance can be confidently forecast.  

And here is a close-up of the latest action on the 2-hour chart:

Source: interactive investor  Past performance is not a guide to future performance

And up pops a classic ending pattern in the shape of a five-wave wedge (or ending diagonal) accompanied by a huge momentum divergence.  Any push above my upper wedge line at just above the £6 level would very likely send the shares scooting rapidly up to my first target at around £6.50.

And there is a bonus!  In case I am wrong, a long trade here can be covered with a close 'sell' stop-losses just below the recent low to protect capital.

A more conservative tactic would be to set ‘buy’ stops above the £6 level so as to catch the wave if and when it breaks the upper wedge line resistance.

Flash – Monday morning.  I wrote the report on the weekend and as I write this morning, the shares are opening higher and currently testing the upper wedge line.  Initial signs are that we have the low in place.

For more information about Tramline Traders, or to take a three-week free trial, go to

John Burford is the author of the definitive text on his trading method, Tramline Trading. He is also a freelance contributor and not a direct employee of interactive investor.

These articles are provided for information purposes only.  Occasionally, an opinion about whether to buy or sell a specific investment may be provided by third parties.  The content is not intended to be a personal recommendation to buy or sell any financial instrument or product, or to adopt any investment strategy as it is not provided based on an assessment of your investing knowledge and experience, your financial situation or your investment objectives. The value of your investments, and the income derived from them, may go down as well as up. You may not get back all the money that you invest. The investments referred to in this article may not be suitable for all investors, and if in doubt, an investor should seek advice from a qualified investment adviser.

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