Interactive Investor

SSE shares and some upside potential

This energy company has been a popular investment over the years, and independent analyst Alistair Strang understands why they might be rated a 'possible buy'.

12th March 2024 07:42

by Alistair Strang from Trends and Targets

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    The market has been behaving quite strangely this year and there’s a surprising underlying bias about a majority of share price movements. Basically, at first glance, it’s pretty difficult to avoid awarding a mental “buy” against rather a lot of stocks.

    For instance, a quick scan of the top 30 shares traded on Monday revealed just four as “we don’t have a clue”, 24 as “probably a buy” and just two as “this almost must go up”.

    This is a set of results we’re not used to seeing, generally the criteria we use tending to give a 50:50 result between “buy” and “sell” results. Our rules are, from our perspective, fairly simple. We review price movements over the prior 50 days and apply our target arguments. Those shares regularly breaking drop targets are awarded a “sell” bias, whereas those regularly exceeding gain arguments are viewed rather more positively.

    We notice analysts are rating SSE (LSE:SSE) as a “strong buy”, but we’re inclined to be slightly less enthusiastic. For us to generate such an opinion, the share price would require to exceed an immediate downtrend and also be painting “higher highs”, something SSE is conspicuously avoiding. Market analysts use different criteria than ours, focussing on fundamentals, while our own style is to judge what the market looks like doing.

    Thankfully, our track record with this approach is self evident.

    And so, while some grown-ups rate SSE as a strong buy, our inclination is to rate is as a possible buy. We note the recent spike to 1,697p was encouraging, especially as our in-house logic “only” pointed to 1,677p.

    With it once again exceeding a gain target, we felt safe pinning the appropriate badge on the company. However, at time of writing, the share price needs better than 1,777.685p to exceed the immediate Blue downtrend and give considerable hope for the longer term. Above 1,777p calculates with the potential of a lift to an initial 1,816p with our longer-term secondary, if beaten, at 1,935p.

    If things intend to go wrong for SSE, their share price needs to fall below 1,547p to provoke some panic as this looks capable of triggering reversal down to an initial 1,467p with our secondary, if broken, at a hopeful bottom of 1,315p. One final detail is perhaps worthy of mention.

    From viewing the SSE chart, along with the plethora of buy signals, it becomes probable an undercurrent of optimism is liable to start pushing the FTSE 100 upward, finally breaking from of the hiatus since 2021 we constantly moan about!

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    Source: Trends and Targets. Past performance is not a guide to future performance.

    Alistair Strang has led high-profile and "top secret" software projects since the late 1970s and won the original John Logie Baird Award for inventors and innovators. After the financial crash, he wanted to know "how it worked" with a view to mimicking existing trading formulas and predicting what was coming next. His results speak for themselves as he continually refines the methodology.

    Alistair Strang is a freelance contributor and not a direct employee of Interactive Investor. All correspondence is with Alistair Strang, who for these purposes is deemed a third-party supplier. Buying, selling and investing in shares is not without risk. Market and company movement will affect your performance and you may get back less than you invest. Neither Alistair Strang or Interactive Investor will be responsible for any losses that may be incurred as a result of following a trading idea. 

    These articles are provided for information purposes only.  Occasionally, an opinion about whether to buy or sell a specific investment may be provided by third parties.  The content is not intended to be a personal recommendation to buy or sell any financial instrument or product, or to adopt any investment strategy as it is not provided based on an assessment of your investing knowledge and experience, your financial situation or your investment objectives. The value of your investments, and the income derived from them, may go down as well as up. You may not get back all the money that you invest. The investments referred to in this article may not be suitable for all investors, and if in doubt, an investor should seek advice from a qualified investment adviser.

    Full performance can be found on the company or index summary page on the interactive investor website. Simply click on the company's or index name highlighted in the article.

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