What makes ii the UK’s most trusted investment platform?
We have over 24,000 5-star Trustpilot reviews - that's more 5-star reviews than all of our direct competitors combined.
How do we know we are the UK's most trusted investment provider?
We teamed up with the independent research company, Investment Trends, to establish the UK's most popular investment platforms. We then looked at how they compared to ii.
We explored whether they offer non-advised services and products, like ISAs and SIPPs (Self Invested Personal Pension), which helped us identify our direct competitors. Based on this we determined our direct competitors to be AJ Bell, Hargreaves Lansdown, Vanguard, Fidelity, and Halifax share dealing.
Data gathered March & May 2022
Then, we compared their reviews on Trustpilot to see how they stacked up against ii. We found that based on over 24,000 reviews, ii has more 5-star reviews and more 5-star reviews than any of our direct competitors collectively.
Source: Trustpilot Date: 04/04/24
In fact, 90% of our reviewers gave us a positive review*and only 7% gave us a negative review** giving ii an overall Excellent Trust score of 4.7, which is the highest compared to our direct competitors.
*Based on percentages of 4 and 5-star reviews, considered a 'positive review' by Trustpilot **Based on percentages of 1 and 2-star reviews, considered a 'negative review' by Trustpilot
Why Trustpilot?
Trustpilot is an independent review platform whose purpose is to help you find companies you can trust. They host a place for customers to share their experiences with other potential customers. Anyone can post a review, and Trustpilot are a neutral party throughout the process.
Trust scores are based on several factors, not just reviews, including the time a company has been on the site, if they are actively seeking positive and negative reviews from customers and what the most recent reviews indicate. Giving an accurate, up-to-date representation of how each company is doing.
Their Content Integrity Team gives equal treatment to businesses that use Trustpilot for free and those who subscribe to the services. They do not allow companies to pay to delay or remove unwanted reviews and apply software to ensure all reviews are genuine. So, you can trust that all our excellent reviews are authentic, and our ratings are accurate.
To find out more about how Trustpilot maintains the integrity of reviews and how they score businesses, their latest transparency report can be viewed here.
How do we handle our negative reviews?
We ask all our customers to share their experiences with us, whether it's positive or negative. We want to hear your feedback as we value your views, this helps us continually improve your experience with us.
Since 2016, ii has responded to and acted on 97% of our negative reviews on Trustpilot. We put our customers at the heart of our business and use Trustpilot as a tool for customers to communicate with us. We listen and are committed to improving our service to better meet our customers' needs.
Don't just take our word for it.
We have also won some significant awards.
In 2023 ii received:
- ADVFN International Financial Awards for 'Best Online Stockbroker' and 'Best Stockbroker for International Dealing'
- Boring Money Best Buy Awards 2023: 'Best Buy ISA' and 'Best Buy Pension'
- Which? Recomended Pension Provider (July 2023)
Why trust ii with your investments?
We have been helping investors for over 25 years. We are now the UK's biggest flat-fee investment platform, with assets under administration of over £50 billion and over 400,000 customers that already trust us with their investments.
We offer a flat monthly subscription, meaning you keep more of your money, and we provide a secure FSCS-protected place for your pensions, ISAs, and investments.
We offer a wide choice of over 40,000 UK and international investment options, including shares, funds, trusts, and ETFs (exchange traded funds).
We also bring you impartial, expert content from our award-winning financial journalists, community of investors, and daily newsletters and insights to support your investment journey and help you achieve your financial goals.
The value of your investments may go down as well as up. You may not get back all the money that you invest. If you are unsure about the suitability of an investment product or service, you should seek advice from an authorised financial advisor. The value of international investments may be affected by currency fluctuations which might reduce their value in sterling