eyeQ: are cheap Games Workshop shares a buy?

Experts at eyeQ have used AI and their own smart machine to analyse macro conditions and generate actionable trading signals. Here's what it says about this FTSE 100 star.

29th July 2025 10:05

by Huw Roberts from eyeQ

Share on

eyeQ Games Workshop logo

Our signals are crafted through macro-valuation, trend analysis, and meticulous back-testing. This combination ensures a comprehensive evaluation of an asset's value, market conditions, and historical performance. eyeQ

Games Workshop

Macro Relevance: 43%
Model Value:16,229.84p
Fair Value Gap: -3.71% discount to model value

Data correct as at 29 July 2025. Please click glossary for explanation of terms. Long-term strategic model. 

Games Workshop Group (LSE:GAW) have just produced great earnings and been rewarded with a strong rally. 

In this instance macro and micro are aligned.

While company fundamentals were the catalyst for the rally, the stock ended last week 6.4% cheap on eyeQ. That wasn't quite big enough a Fair Value Gap to trigger a bullish signal. Moreover, a 43% macro relevance score is too low and prevents any official signal being fired. But the macro picture suggested the recent pullback in the stock price was starting to look overdone.

Today's bounce has narrowed that gap, but the stock still sits 3.7% cheap to aggregate macro conditions so there is potentially more upside.

Thereafter we need fresh direction from eyeQ model value. After strong gains over the last few months, it's flatlined over July. That's because the stock wants rising inflation (so it's benefitted from this latest mini inflation scare) but it also wants a stronger Pound. So the recent move in foreign exchange markets - with the dollar bouncing and Sterling falling - has been a macro drag.

Apart from robust earnings, bulls ideally want to see healthy reflation plus a stronger currency. That combination would suggest both the bottom-up and top-down view supports further upside.

gaw.png

Source: eyeQ. Past performance is not a guide to future performance. 

Useful terminology:

Model value

Where our smart machine calculates that any stock market index, single stock or exchange-traded fund (ETF) should be priced (the fair value) given the overall macroeconomic environment.

Model (macro) relevance

How confident we are in the model value. The higher the number the better! Above 65% means the macro environment is critical, so any valuation signals carry strong weight. Below 65%, we deem that something other than macro is driving the price.

Fair Value Gap (FVG)

The difference between our model value (fair value) and where the price currently is. A positive Fair Value Gap means the security is above the model value, which we refer to as “rich”. A negative FVG means that it's cheap. The bigger the FVG, the bigger the dislocation and therefore a better entry level for trades.

Long Term model

This model looks at share prices over the last 12 months, captures the company’s relationship with growth, inflation, currency shifts, central bank policy etc and calculates our key results - model value, model relevance, Fair Value Gap.

These third-party research articles are provided by eyeQ (Quant Insight). interactive investor does not make any representation as to the completeness, accuracy or timeliness of the information provided, nor do we accept any liability for any losses, costs, liabilities or expenses that may arise directly or indirectly from your use of, or reliance on, the information (except where we have acted negligently, fraudulently or in wilful default in relation to the production or distribution of the information).

The value of your investments may go down as well as up. You may not get back all the money that you invest.

Equity research is provided for information purposes only. Neither eyeQ (Quant Insight) nor interactive investor have considered your personal circumstances, and the information provided should not be considered a personal recommendation. If you are in any doubt as to the action you should take, please consult an authorised financial adviser. 

Disclosure

We use a combination of fundamental and technical analysis in forming our view as to the valuation and prospects of an investment. Where relevant we have set out those particular matters we think are important in the above article, but further detail can be found here.

Please note that our article on this investment should not be considered to be a regular publication.

Details of all recommendations issued by ii during the previous 12-month period can be found here.

ii adheres to a strict code of conduct.  Contributors may hold shares or have other interests in companies included in these portfolios, which could create a conflict of interests. Contributors intending to write about any financial instruments in which they have an interest are required to disclose such interest to ii and in the article itself. ii will at all times consider whether such interest impairs the objectivity of the recommendation.

In addition, individuals involved in the production of investment articles are subject to a personal account dealing restriction, which prevents them from placing a transaction in the specified instrument(s) for a period before and for five working days after such publication. This is to avoid personal interests conflicting with the interests of the recipients of those investment articles.

Related Categories

    The Big PictureETFsUK shares

Get more news and expert articles direct to your inbox