Interactive Investor

ii view: ITV's streaming investment now at a peak

Shares in this media company fell 32% in 2022 and are down 5% so far this year. Offering an attractive dividend yield, we assess prospects.

31st August 2023 15:51

by Keith Bowman from interactive investor

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First-half results to 30 June

  • Media & Entertainment (M&E) revenue down 9% to £964 million
  • Studios revenue up 8% to £1 billion
  • Adjusted profit (EBITDA) down 52% to £152 million
  • Interim dividend unchanged at 1.7p per share
  • Net debt up 18% from a year ago to £724 million


  • Remains confident in delivering at least £750 million of digital revenues for M&E division by 2026
  • Continues to expect Studio division to deliver at least 5% average organic revenue growth per annum to 2026

Chief executive Carolyn McCall said:

“The continued momentum behind ITV’s strategic transformation delivered strong growth in Studios and Digital revenues in the first half of the year, largely offsetting the expected weakness in the UK advertising market – with total revenue declining just 1% in H1, even in a very tough advertising market.

“As we said at the full year results in March, 2023 is the year of peak net investment in our
streaming business and we expect profit to grow from here.” 

ii round-up:

ITV (LSE:ITV) is an integrated producer and broadcaster. 

Its Media and Entertainment business delivers content through linear TV broadcasting as well as digital on-demand platforms such as ITVX. 

Its Studios business produces, owns and distributes content for both ITV channels and third parties in the UK and overseas. 

For a round-up of these latest results announced on 27 July, please click here.

ii view:

A constituent of the FTSE 250 index, ITV employs over 7,000 people. Group strategy includes expanding its UK and global production business, growing its streaming business now under the ITVX platform and optimising its Broadcast business. During its last full financial year, the UK generated its biggest slice of revenues at almost two-thirds, with the balance split relatively evenly between the USA and other countries.  

For investors, the challenging economic backdrop and its impact on advertising sales is not to be overlooked. The importance of the sporting calendar in generating ad sales warrants thought. A push towards streaming via ITVX also leaves it competing against global players such as Netflix (NASDAQ:NFLX), Walt Disney (NYSE:DIS), and Amazon's (NASDAQ:AMZN) Prime TV, while content production at the Studios division goes toe-to-toe with the same global players. 

More favourably, a diversity of revenues exists from programme content sales to monthly streaming subscription fees for ITVX and advertising sales, and this current financial year is expected to prove the peak in investment costs for its streaming business. An estimated one-year price/earnings (PE) ratio is also comfortably below media rivals such as Netflix, suggesting the stock is not obviously expensive, while the shares currently offer a forecast dividend yield in the region of 7%.

On balance, and while ITV remains a work in progress, a consensus analyst estimate of fair value at over 90p per share implies longer-term optimism in the City remains. 


  • Diversity of revenues
  • Attractive dividend (not guaranteed)


  • Intense global competition
  • Advertising revenues are economically sensitive 

The average rating of stock market analysts:


These articles are provided for information purposes only.  Occasionally, an opinion about whether to buy or sell a specific investment may be provided by third parties.  The content is not intended to be a personal recommendation to buy or sell any financial instrument or product, or to adopt any investment strategy as it is not provided based on an assessment of your investing knowledge and experience, your financial situation or your investment objectives. The value of your investments, and the income derived from them, may go down as well as up. You may not get back all the money that you invest. The investments referred to in this article may not be suitable for all investors, and if in doubt, an investor should seek advice from a qualified investment adviser.

Full performance can be found on the company or index summary page on the interactive investor website. Simply click on the company's or index name highlighted in the article.

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