Interactive Investor

ii view: JD Sports reaffirms £1bn profit hopes despite US slowdown

30th June 2023 16:04

by Keith Bowman from interactive investor

Share on

Shares fell sharply last year, but this FTSE 100 retailer is fighting back in 2023. Buy, sell, or hold?


First-quarter AGM trading update

  • Continues to expect current full-year profit to be in line with analyst estimates of around £1.04 billion

ii round-up:

Global sports-fashion retailer JD Sports Fashion (LSE:JD.) operates both stores and websites across UK and more than 35 other countries.

Its other store brands include Size?, Finish Line and ShoePalace. 

Outdoor brands available in the UK and generating a balance of around 5% of sales include Blacks, Millets and Go Outdoors.

For a round-up of this latest trading update announced on 27 June, please click here.

ii view:

Started in the early 1980’s, JD today operates more 3,400 stores. Headquartered in Bury, Manchester, footwear generates its biggest slug of sales at 54%, followed by apparel at 35% and accessories much of the balance. Geographically, the UK and Ireland remain its largest region at 38% of sales, followed by North America at 31%, Europe 26% and the rest of the world 5%.  

For investors, slowing sales in North America come as interest rates have risen sharply and costs generally for businesses remain elevated. Sporting goods makers such as Nike Inc Class B (NYSE:NKE) are looking to build on their own direct relationship with consumers, particularly online, while a forecast dividend yield of under 1% contrasts with yields of over 4% for retailers like Tesco (LSE:TSCO), Sainsbury (J) (LSE:SBRY), and Kingfisher (LSE:KGF)

More favourably, there's strong brand and geographical diversity and bolt-on acquisitions are still being found as shown by its recent acquisition of French sportswear retailer Courir. JD’s relatively young customer base, potentially living with their parents, arguably remains less exposed to current economic challenges, while the board’s push to allow possible share buybacks is also worth remembering. 

For now, and while the tough backdrop for consumers could affect demand, a consensus analyst estimate of fair value at over 225p per share suggests optimism in the City and potential for upside longer term. 


  • Diversity of product, brand name and geographical location
  • Continued new store openings 


  • Uncertain economic outlook
  • Subject to currency movements

The average rating of stock market analysts:


These articles are provided for information purposes only.  Occasionally, an opinion about whether to buy or sell a specific investment may be provided by third parties.  The content is not intended to be a personal recommendation to buy or sell any financial instrument or product, or to adopt any investment strategy as it is not provided based on an assessment of your investing knowledge and experience, your financial situation or your investment objectives. The value of your investments, and the income derived from them, may go down as well as up. You may not get back all the money that you invest. The investments referred to in this article may not be suitable for all investors, and if in doubt, an investor should seek advice from a qualified investment adviser.

Full performance can be found on the company or index summary page on the interactive investor website. Simply click on the company's or index name highlighted in the article.

Get more news and expert articles direct to your inbox