Interactive Investor

This former hot stock is ready to rise again

11th January 2023 09:27

by Rodney Hobson from interactive investor

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Worth half what it was at the end of 2021, this $150 billion business is on the rise again and could offer the prospect of short-term profits, believes overseas investing expert Rodney Hobson.  

chart globe world cloud internet 600

American tech companies are laying off staff. Investors need to decide if this is a continuation of the declines seen in 2022 or a sign of greater realism at the start of 2023.

One example is cloud-based software group Salesforce Inc (NYSE:CRM), which helps companies with customer relations management by connecting customer data across computer systems, apps and mobile devices. It is a clear leader in its niche market and success looked assured for a company supplying a product that was in increasing demand globally.

Now Salesforce says it has too many staff and too many offices at a time of slowing economic activity. One in 10 out of more than 70,000 employees face losing their jobs within weeks, and offices will be closed or reduced in size. Customers are taking “a more measured approach to their purchasing decisions” according to co-founder and chairman Marc Benioff.

In other words, persuading hard-up companies to upgrade existing technology is going to be pretty tough throughout this year. The war in Ukraine, soaring energy prices and disruptions to the supply chain caused by Covid chaos in China are not conducive to carrying out expensive technological updates.

If anything, Salesforce has been slow to face the reality of the situation. Meta Platforms Inc Class A (NASDAQ:META), Inc (NASDAQ:AMZN) and Uber Technologies Inc (NYSE:UBER) all moved to cut thousands of jobs last year. Indeed, online retailer Amazon is already embarking on a second wave of redundancies, adding a projected 8,000 sackings to the 10,000 indicated in November.

Benioff admits that enthusiasm in the good times overrode the need for realistic judgement. As revenue raced ahead during pandemic shutdowns, when companies were desperate to install systems that allowed staff to work from home, so too did staff numbers at Salesforce. The boss accepts responsibility, but it is the staff now surplus to requirements who will feel the pain.

Redundancies are inevitably expensive. From the company’s perspective, it is money down the drain. Some employees will receive five months’ salary.

Salesforce has other, unrelated problems. Bret Taylor, who has been joint chief executive alongside Benioff, has departed, alongside Stewart Butterfield, the boss of Slack Technologies, a digital platform for business communication that Salesforce bought for $27.7 billion in 2021. This was one of a number of bolt-on acquisitions that looked game-changing at the time but possibly over-ambitious now.


Source:  interactive investor. Past performance is not a guide to future performance.

Unfortunately, the most recent quarterly figures for Salesforce only add to the confusion. While revenue grew an impressive 14% year-on-year to $7.83 billion in the three months to the end of October, net profit slumped to $210 million, less than half the $468 million earned in the equivalent quarter a year earlier.

However, that fall in earnings was more than accounted for by the fact that gains on investments had artificially boosted the previous year’s figures. Also, Salesforce spent more on research and development this time, a move that one hopes will help the company to maintain its leadership in its chosen field and increase future profits.

Salesforce actually raised its earnings per share forecast for the full year to the end of January from 40 cents to at least 55 cents.

The less gung-ho outlook has been factored into the Salesforce share price. From a peak of just over $300 only 14 months ago, the stock has tumbled along with the tech sector generally to a low below $130 in mid-December. This has been a support level in the past and it looks to be the bottom once again. The shares have already ticked up to near $150 and look set to climb further.

Hobson’s choice: There is no dividend and the price/earnings ratio is in the stratosphere at 566 so this is not a stock for income seekers or the faint-hearted. However, this is a potential buy for shorter-term investors. If you are tempted, consider taking profits above $180 as the shares could well go into reverse anywhere near $200.

Rodney Hobson is a freelance contributor and not a direct employee of interactive investor.

These articles are provided for information purposes only.  Occasionally, an opinion about whether to buy or sell a specific investment may be provided by third parties.  The content is not intended to be a personal recommendation to buy or sell any financial instrument or product, or to adopt any investment strategy as it is not provided based on an assessment of your investing knowledge and experience, your financial situation or your investment objectives. The value of your investments, and the income derived from them, may go down as well as up. You may not get back all the money that you invest. The investments referred to in this article may not be suitable for all investors, and if in doubt, an investor should seek advice from a qualified investment adviser.

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