eyeQ: Sainsbury’s slump triggers trading signal

Experts at eyeQ have used AI and their own smart machine to analyse macro conditions and generate actionable trading signals. Here’s what it says about the grocer’s shares.

3rd December 2025 11:22

by Huw Roberts from eyeQ

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eyeQ Sainsbury

People outside a Sainsburys in Whitechapel, London. Photo: Mike Kemp/In Pictures via Getty Images.

Our signals are crafted through macro-valuation, trend analysis, and meticulous back-testing. This combination ensures a comprehensive evaluation of an asset's value, market conditions, and historical performance. eyeQ

Sainsbury

Macro Relevance: 79%
Model Value: 358.59p
Fair Value Gap: -14.78% discount to model value

Data correct as at 3 December 2025. Please click glossary for explanation of terms. Long-term strategic model. 

Qatars sovereign wealth fund first invested in UK supermarket chain Sainsbury (J) (LSE:SBRY)’s in 2007. It owned around 10.5% of the grocer and had been the largest shareholder. Until now.

News has emerged that the fund has recently sold around 83 million of its 240 million shares. Unsurprisingly, the news prompted a huge fall in the share, which briefly fell below 300p. In fact, the gunshot 8% sell-off represents the biggest one-day sell-off since March 2020 and Covid lockdowns. 

Clearly, this is not good news and will have investors on edge. What does Qatar know that we don’t?

eyeQ has two perspectives.

Investors buy stocks for one reason - they think the share price is going higher. However, when they sell, it can be for a myriad of reasons - they feel the time is right to take profits, they need cash, they have other needs for the money, they’re worried about markets more broadly rather than the individual stock, and they want to rotate into a different sector or theme. The point being, the selling isn’t necessarily a big negative statement on the company itself.   

The last few reasons above are more macro-related than company specific, which begs the question what does eyeQ’s model say about the macro picture?

A macro relevance score of 79% means the big picture is important. And macro remains a tailwind; eyeQ model value has risen 11% in the last month thanks to a mix of healthy risk appetite, OK growth and a weaker pound. So, this sell-off hasn’t been justified by macro fundamentals and the stock now sits nearly 15% cheap on our metrics.

The divergence is big enough to trigger a bullish signal. We acknowledge that, in the short term, that won’t be enough to allay concerns about the biggest shareholder selling such a large stake.

However, it should offer some solace to those investors who are playing a long-term game. For now, the macro backdrop remains friendly and this move means a lot of bad news is now in the share price.

eyeQ Sainsbury's chart

Source: eyeQ. Past performance is not a guide to future performance. 

Useful terminology:

Model value

Where our smart machine calculates that any stock market index, single stock or exchange-traded fund (ETF) should be priced (the fair value) given the overall macroeconomic environment.

Model (macro) relevance

How confident we are in the model value. The higher the number the better! Above 65% means the macro environment is critical, so any valuation signals carry strong weight. Below 65%, we deem that something other than macro is driving the price.

Fair Value Gap (FVG)

The difference between our model value (fair value) and where the price currently is. A positive Fair Value Gap means the security is above the model value, which we refer to as “rich”. A negative FVG means that it's cheap. The bigger the FVG, the bigger the dislocation and therefore a better entry level for trades.

Long Term model

This model looks at share prices over the last 12 months, captures the company’s relationship with growth, inflation, currency shifts, central bank policy etc and calculates our key results - model value, model relevance, Fair Value Gap.

These third-party research articles are provided by eyeQ (Quant Insight). interactive investor does not make any representation as to the completeness, accuracy or timeliness of the information provided, nor do we accept any liability for any losses, costs, liabilities or expenses that may arise directly or indirectly from your use of, or reliance on, the information (except where we have acted negligently, fraudulently or in wilful default in relation to the production or distribution of the information).

The value of your investments may go down as well as up. You may not get back all the money that you invest.

Equity research is provided for information purposes only. Neither eyeQ (Quant Insight) nor interactive investor have considered your personal circumstances, and the information provided should not be considered a personal recommendation. If you are in any doubt as to the action you should take, please consult an authorised financial adviser. 

Disclosure

We use a combination of fundamental and technical analysis in forming our view as to the valuation and prospects of an investment. Where relevant we have set out those particular matters we think are important in the above article, but further detail can be found here.

Please note that our article on this investment should not be considered to be a regular publication.

Details of all recommendations issued by ii during the previous 12-month period can be found here.

ii adheres to a strict code of conduct.  Contributors may hold shares or have other interests in companies included in these portfolios, which could create a conflict of interests. Contributors intending to write about any financial instruments in which they have an interest are required to disclose such interest to ii and in the article itself. ii will at all times consider whether such interest impairs the objectivity of the recommendation.

In addition, individuals involved in the production of investment articles are subject to a personal account dealing restriction, which prevents them from placing a transaction in the specified instrument(s) for a period before and for five working days after such publication. This is to avoid personal interests conflicting with the interests of the recipients of those investment articles.

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