About us


Who we are | Our values and principles | Our ownership | Our history

Our history


We can trace our history back to 1995, when the first interactive investor was founded to provide front-end research to the investment community and a platform for investors to communicate through discussion boards.

Floating on the stock market in 2000, at the height of the dotcom boom, interactive investor was bought by Australian financial services group AMP a year later and briefly rebranded itself as Ample in 2002. 


The current interactive investor is a private limited company incorporated in 2003. 

We bought personal finance magazine Moneywise from Reader’s Digest in 2004, followed by the acquisition of investment magazine Money Observer from Guardian Media Group in 2008. 


In June 2017, we completed the acquisition of the European business of TD Direct Investing. 

We acquired Internaxx, a Luxembourg bank, with the acquisition of TD Direct Investing. We sold Internaxx to SwissQuote in March 2019.

The acquisition of Alliance Trust Savings followed in June 2019, bringing together the two largest flat-fee investment platforms.

In November 2019, we sold the non-direct-to-consumer businesses of ATS to Embark in a transaction that secured Dundee as a long-term employment base for financial services. 

In July 2020, we received legal approval to acquire Share PLC, which combined the businesses of Interactive Investor and The Share Centre.

With assets under administration of £45 billion, over 350,000 customers, and more than one million users, we are the UK’s second-biggest online investment services provider.

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