Interactive Investor

ii Private Investor Performance Index

The interactive investor Private Investor Index gives a unique insight into customers' investment performance. Created in 2020, it charters the highs and lows of investments up to 31 December 2023.

interactive investor

At a glance

2023 was a volatile year for investments, stoked by high interest rates, elevated (yet slowing) inflation, and geopolitical tensions among other factors, the youngest investors on interactive investor enjoyed the highest returns at the tail end of 2023, with 18-24-year-olds leading the pack, up 6.4% in Q4 2023 alone.

But for the 12-month period covering 2023, the 35-44 age group performed best, returning 9.7% compared to 8.4% for the average ii customer.

More broadly, the average ii customer marginally outperformed professional investors in 2023, as measured by the IA Mixed Investment 40-85% shares sector (8.4% versus 8.11%). The IA sector can be a useful comparator with private investor portfolios, with its mix of bonds, cash, and equities.

Over each timeframe recorded, ii customers have either levelled with or beaten the IA Mixed Investment 40-85% shares sector benchmark. 

Download the full report from the link below.

Richard Wilson, CEO, interactive investor:

Our Private Investor Performance Index offers a useful barometer of how private investors are faring, whatever the weather.

One of the key takeaways from our research is even when markets are choppy, it is still worth keeping your money invested. Despite having to navigate through some dizzying twists and turns in the investment landscape in 2023, the typical ii customer portfolio generated inflation-beating returns that also trumped returns on cash savings.

Of course, investing is a long-term discipline, and this index won’t always make comfortable reading, given the intrinsic ups and downs in markets, but the key to success is avoiding knee-jerk decisions and maintaining a well-diversified portfolio.

Get the insights you need to become a better investor

Our impartial editorial, rated investment lists and portfolios are here to help you make the right choices.