Interactive Investor

A share that's rediscovered its fizz

These shares have been moving in the right direction for more than a year,  giving hope for further improvements through 2024. Independent analyst Alistair Strang updates his forecasts.

10th July 2024 07:33

by Alistair Strang from Trends and Targets

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irn bru ag barr fizz drink

AG Barr (LSE:BAG), the makers of 125 year-old Irn-Bru along with a few other notable soft drinks, apparently remain outselling the conventional Coke and Pepsi companies in Scotland.

We’ve been impressed by the company failing to join the other majors in price gouging during the last few years, ignoring the situation where Pepsi now costs more per litre than petrol or diesel, Coca Cola remaining not far behind. Unsurprisingly, there are expectations of the company sales improving considerably this year.

The company's share price is now trading at levels not seen since 2020, giving some hope for further improvements in performance this year.

The situation now suggests movements exceeding just 630p should trigger further share price gains to an initial 674p with our secondary, if bettered, an eventual 751p.

Visually, there is certainly the threat of some hesitation at the 674p level, given it matches the share price highs following the circled manipulation drop from 2019.

Should things intend to flatten out once again, below 577p risks a visit to an initial 540p with our secondary, if broken, at an eventual 512p and a possible rebound.


Source: Trends and Targets. Past performance is not a guide to future performance.

Alistair Strang has led high-profile and "top secret" software projects since the late 1970s and won the original John Logie Baird Award for inventors and innovators. After the financial crash, he wanted to know "how it worked" with a view to mimicking existing trading formulas and predicting what was coming next. His results speak for themselves as he continually refines the methodology.

Alistair Strang is a freelance contributor and not a direct employee of Interactive Investor. All correspondence is with Alistair Strang, who for these purposes is deemed a third-party supplier. Buying, selling and investing in shares is not without risk. Market and company movement will affect your performance and you may get back less than you invest. Neither Alistair Strang or Interactive Investor will be responsible for any losses that may be incurred as a result of following a trading idea. 

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