JD Sports Fashion could be worth watching

Scanning the new year tip sheets to give his own take on the favourite stocks for 2026, analyst Alistair Strang reveals what he thinks of the tracksuits-to-trainers retailer.

8th January 2026 07:43

by Alistair Strang from Trends and Targets

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JD logo on a shop front, Getty

As most of the UK will be currently concentrating on losing a few kilo’s, one of the beneficiaries of such a change in the national mood will doubtless be JD Sports Fashion (LSE:JD.). After all, everyone knows you cannot lose weight unless you’re wearing the right exercise gear.

    A few of the usual culprits are promoting JD Sports as a potential recovery stock during 2026. We’re trawling through these shares being tipped, intending to identify any utterly silly (from our perspective) recommendations, but with JD Sports, the share price is almost on the verge of becoming worth watching.

    We can calculate closure above 90p should prove a trigger point, promoting price recovery to an initial confident looking 101p with our longer-term secondary, if bettered, working out at a more distant 113p along with some game changing potentials for the Big Picture.

    Our little pile of tea leaves suggests closure above a future 113p shall prove important as it gives a strong hint of ambitions in the direction of a future 145p.

    Time will tell, but for now it needs below 75p to shatter any confidence.

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    Source: Trends and Targets. Past performance is not a guide to future performance.

    Alistair Strang has led high-profile and "top secret" software projects since the late 1970s and won the original John Logie Baird Award for inventors and innovators. After the financial crash, he wanted to know "how it worked" with a view to mimicking existing trading formulas and predicting what was coming next. His results speak for themselves as he continually refines the methodology.

    Alistair Strang is a freelance contributor and not a direct employee of Interactive Investor. All correspondence is with Alistair Strang, who for these purposes is deemed a third-party supplier. Buying, selling and investing in shares is not without risk. Market and company movement will affect your performance and you may get back less than you invest. Neither Alistair Strang or Interactive Investor will be responsible for any losses that may be incurred as a result of following a trading idea. 

    These articles are provided for information purposes only.  Occasionally, an opinion about whether to buy or sell a specific investment may be provided by third parties.  The content is not intended to be a personal recommendation to buy or sell any financial instrument or product, or to adopt any investment strategy as it is not provided based on an assessment of your investing knowledge and experience, your financial situation or your investment objectives. The value of your investments, and the income derived from them, may go down as well as up. You may not get back all the money that you invest. The investments referred to in this article may not be suitable for all investors, and if in doubt, an investor should seek advice from a qualified investment adviser.

    Full performance can be found on the company or index summary page on the interactive investor website. Simply click on the company's or index name highlighted in the article.

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