Is JD Sports right to dump Applied Nutrition stake?
After backing the company when it listed on the stock exchange in 2024, JD Sports has sold its entire holding. Independent analyst Alistair Strang looks at the impact on the share price.
28th April 2026 07:42
by Alistair Strang from Trends and Targets
Since JD Sports Fashion (LSE:JD.) ditched its 9% holdings in Applied Nutrition (LSE:APN), we’ve received a few emails asking our thoughts on the company's future. The first thing which springs to mind is obvious, if JD Sports viewed the sports nutrition brand as a “sure thing” for the future, why the heck did they dump their shareholding.
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Unfortunately, the situation now exists where weakness below 210p risks triggering reversal to an initial 163p with our secondary, if broken, a visually pleasing 123p and potential level for a rebound!
But perhaps JD Sports has missed out on a sure thing? Should this prove to be the case, we require above 236p to justify a raised eyebrow, calculating with the potential of a lift to an initial future 251p with our secondary, if beaten, at a new all time high of 296p.
Historically it has not been the most flamboyant of shares, perhaps evading any accusations of holding “multi-bagger” qualities, but in this instance we do suspect some gains may be on the cards for the future. After all, the gullibility of those who indulge in everything related to a sport or hobby is typically boundless, along with being useless.
Source: Trends and Targets. Past performance is not a guide to future performance.
Alistair Strang has led high-profile and "top secret" software projects since the late 1970s and won the original John Logie Baird Award for inventors and innovators. After the financial crash, he wanted to know "how it worked" with a view to mimicking existing trading formulas and predicting what was coming next. His results speak for themselves as he continually refines the methodology.
Alistair Strang is a freelance contributor and not a direct employee of Interactive Investor. All correspondence is with Alistair Strang, who for these purposes is deemed a third-party supplier. Buying, selling and investing in shares is not without risk. Market and company movement will affect your performance and you may get back less than you invest. Neither Alistair Strang or Interactive Investor will be responsible for any losses that may be incurred as a result of following a trading idea.
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