How I score Experian shares
Having underperformed the wider stock market since the summer, independent analyst Alistair Strang looks at prospects for the credit scoring blue-chip.
18th November 2025 07:44
by Alistair Strang from Trends and Targets

With Experian (LSE:EXPN) changing their credit score system to score folk out of 1,250 rather than the current 999 points, there’s certainly plenty of twitchiness as millions shall see their score drop due to the changes. There’s something quite ridiculous about the change as apparently it doesn’t matter. Allegedly, lenders do not use the credit score but instead pay attention to the underlying data on a credit report.
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Currently Experian's share price seems to be in a dodgy position, despite it being hyped as a “grower” for anytime soon. From our perspective, it seems movement below 3,290p shall bring reversal to an initial 3,204p with our secondary, if broken, at 3,114p.
The real problem appears from our third Level target at 2,786p, matching the uptrend since 2018. Visually, it all makes perfect sense.
However, sometimes the ‘share price hypers’ can be correct, so it shall hopefully be worth watching for movement above 3,595p to bring growth to an initial 3,933p with our secondary, if exceeded, at an impressive 4,429p.
Worth watching but perhaps as confusing as the entire concept of credit scores.

Source: Trends and Targets. Past performance is not a guide to future performance. Important: Trends and Targets charts only incorporate official share count consolidations, ignoring rights issues where investors have a choice as to whether to participate.
Alistair Strang has led high-profile and "top secret" software projects since the late 1970s and won the original John Logie Baird Award for inventors and innovators. After the financial crash, he wanted to know "how it worked" with a view to mimicking existing trading formulas and predicting what was coming next. His results speak for themselves as he continually refines the methodology.
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