Interactive Investor

A tale of two pandemics for these shares

The pandemic has affected both these companies in different ways. Our chartist studies the numbers.

17th November 2020 09:40

by Alistair Strang from Trends and Targets

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The pandemic has affected both these companies in different ways. Our chartist studies the numbers.

pandemic business

DS Smith  (LSE:SMDS) & eBay too

We're interested in the differing potentials of each of these shares. Essentially, packaging supplier DS Smith (LSE:SMDS) look very capable of an increase in share price, doubtless reflecting the massive increase in online shopping during the pandemic. 

Online shopping giant eBay (NASDAQ:EBAY), on the other hand, appear to be suffering, thanks to repeated speculation of a Covid-19 cure.

This conflict of signals certainly justifies some scepticism for the long-term future with DS Smith. We're inclined to emplace a 'safe' trigger level against the share, essentially saying 'only if the share price gets above this level shall we be convinced bottom is "in".' 

For DS Smith, presently trading around 341p, this implies a need for the share to exceed 376p to trigger a scenario where longer-term recovery toward 462p calculates as possible. 

Should such a level be exceeded, our secondary calculates at 543p and almost certain hesitation in any growth cycle.

For it all to go wrong, utterly wrong, the share needs to retreat below 267p as this opens the gates toward 179p initially, with secondary, if broken, at a bottom (hopefully) of 78p.

We've received a few emails regarding DS Smith and unfortunately we're a little concerned due to their share price behaviour since 2018. 

Thus far, Covid-19 and increased demand for packaging appears not to be helping the price.

smith ds

Source: Trends and Targets      Past performance is not a guide to future performance

eBay (Nasdaq:eBay) 

It's always tempting to use the term ‘auction site’ when discussing eBay but the reality nowadays is quite different. Instead, we suspect most people use eBay as a convenient place to shop from online retailers.

A recent personal experience with ‘eBay checkout’ resulted in an eclectic range of purchases, comprising of joint supplements for dogs, worktop joining clamps, a Toyota key fob battery, a solid state hard disk and classical guitar strings. 

Not one of the purchases involved the thrill (aka inconvenience) of an auction, instead reflecting the results of a to-do list. Prior to Covid-19 it's likely four of these five items would have been purchased from conventional retailers, with only the laptop hard disk being sourced online.

With the threat of a return to normality, eBay’s share price is already showing signs of nerves, doubtless due to fears the public shall urgently embrace the joy of visiting shops. 

The situation at eBay looks like weakness next below $45 (£34) risks reversal to an initial $42 with secondary, if broken, calculating at a bottom of $33. 

To be fair, if this reversal cycle commences we'd hope for a rebound before the $33 mark appears, ideally around the $37 price level. The share price needs to move above $52 to cancel this scenario.

ebay

Source: Trends and Targets      Past performance is not a guide to future performance

Alistair Strang has led high-profile and "top secret" software projects since the late 1970s and won the original John Logie Baird Award for inventors and innovators. After the financial crash, he wanted to know "how it worked" with a view to mimicking existing trading formulas and predicting what was coming next. His results speak for themselves as he continually refines the methodology.

Alistair Strang is a freelance contributor and not a direct employee of Interactive Investor. All correspondence is with Alistair Strang, who for these purposes is deemed a third-party supplier. Buying, selling and investing in shares is not without risk. Market and company movement will affect your performance and you may get back less than you invest. Neither Alistair Strang or Interactive Investor will be responsible for any losses that may be incurred as a result of following a trading idea. 

These articles are provided for information purposes only.  Occasionally, an opinion about whether to buy or sell a specific investment may be provided by third parties.  The content is not intended to be a personal recommendation to buy or sell any financial instrument or product, or to adopt any investment strategy as it is not provided based on an assessment of your investing knowledge and experience, your financial situation or your investment objectives. The value of your investments, and the income derived from them, may go down as well as up. You may not get back all the money that you invest. The investments referred to in this article may not be suitable for all investors, and if in doubt, an investor should seek advice from a qualified investment adviser.

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