When will Bunzl bashing end?
The FTSE 100 company has lost 40% of its value in the past year. Independent analyst Alistair Strang searches for signs that the selling is over.
3rd February 2026 07:41
by Alistair Strang from Trends and Targets
The subject of a few emails, Bunzl (LSE:BNZL) has a pretty boring core business. They sell janitorial equipment, cardboard boxes, and other stuff and, with some disappointing results from North America, are credited with being afraid that Trump tariffs will affect their bottom line in the US.
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At present, this is not a happy share price, a strong suggestion of movement below 2,000p provoking reversal down to an initial 1,641p and perhaps a bounce. Or perhaps not as our secondary, if the initial breaks, works out at 1,407p and the risk of a price being trapped in purgatory until such time there’s a material change in the company's fortunes.
If happier times are ahead, above 2,112p has the potential to trigger gains in the direction of 2,206p with our secondary, if beaten, at 2,278p. This would emplace the share in an apparent cycle to an eventual 2,454p and a period of potential hesitation. We are not optimistic about their future.
Source: Trends and Targets. Past performance is not a guide to future performance.
Alistair Strang has led high-profile and "top secret" software projects since the late 1970s and won the original John Logie Baird Award for inventors and innovators. After the financial crash, he wanted to know "how it worked" with a view to mimicking existing trading formulas and predicting what was coming next. His results speak for themselves as he continually refines the methodology.
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