Worth a bet on Entain?
Near the end of a year of ups and downs, independent analyst Alistair Strang studies the form for this gambling firm's shares.
9th December 2025 07:51
by Alistair Strang from Trends and Targets

Looking at betting company Entain (LSE:ENT)’s share price, we’re not entirely full of optimism as it appears weakness anytime soon risks promoting reversal to an initial 635p with our secondary, if broken, at a bottom of 465p.
- Invest with ii:Open a Stocks & Shares ISA | Top ISA Funds | Transfer your ISA to ii
It has been reported that institutional shareholders own 61% of the company, and we wonder whether the recent Government mugging in the budget by increasing gambling taxes will provoke some cautionary pressure from the effective owners of the organisation, institutional types traditionally afraid of their own shadow.
Of course, there’s a more positive scenario available. Movement above the Blue downtrend since 2001, currently 893p, indicates the potential of a share price lift to 988p initially. Our longer-term secondary, if this initial is exceeded, works out at 1,118p eventually. This scenario contains a bit of a bombshell, showing a long term attraction as coming from 1,835p. This ambition makes quite a lot of visual sense.

Source: Trends and Targets. Past performance is not a guide to future performance.
Alistair Strang has led high-profile and "top secret" software projects since the late 1970s and won the original John Logie Baird Award for inventors and innovators. After the financial crash, he wanted to know "how it worked" with a view to mimicking existing trading formulas and predicting what was coming next. His results speak for themselves as he continually refines the methodology.
Alistair Strang is a freelance contributor and not a direct employee of Interactive Investor. All correspondence is with Alistair Strang, who for these purposes is deemed a third-party supplier. Buying, selling and investing in shares is not without risk. Market and company movement will affect your performance and you may get back less than you invest. Neither Alistair Strang or Interactive Investor will be responsible for any losses that may be incurred as a result of following a trading idea.
These articles are provided for information purposes only. Occasionally, an opinion about whether to buy or sell a specific investment may be provided by third parties. The content is not intended to be a personal recommendation to buy or sell any financial instrument or product, or to adopt any investment strategy as it is not provided based on an assessment of your investing knowledge and experience, your financial situation or your investment objectives. The value of your investments, and the income derived from them, may go down as well as up. You may not get back all the money that you invest. The investments referred to in this article may not be suitable for all investors, and if in doubt, an investor should seek advice from a qualified investment adviser.
Full performance can be found on the company or index summary page on the interactive investor website. Simply click on the company's or index name highlighted in the article.