Home >

pensions - investors today

pensions & retirement

Investors today

See how interactive investor customers make investment choices for their SIPP.

We all like to know what other investors are doing. It helps us make sure we’ve not missed out on a new investment opportunity, or provides a helpful nudge into thinking about our own portfolios.

Here’s how our SIPP investors are managing their investments. While there are perennial favourites that span the demographic divide, some of the results might surprise. From internationally-focussed starters who also like passive funds to UK-biased older investors, who prefer active investing, the results are interesting and informative.

Look at you own age group or explore the whole spectrum to find out what our SIPP customers, aged between 18 and 94 hold.

our analysis

  • Charts show the percentage of assets by value invested in each asset type.
  • Tables show the top 5 holdings by popularity, based on the number of customers holding them. 
  • Source: ii SIPP holdings at end July 2018.

Note, this material is intended for educational purposes only and is not investment research or a personal recommendation to buy or sell any financial instrument or product, or to adopt any investment strategy.

Starter investors

aged under 35

You are potentially relatively new to investing, but have the longest investment horizon available. A time frame for investing of at least 20 (and possibly up to 50) years means that you can withstand the ups and downs of the stock market and should consider high risk options.  

Four of the top five most popular funds with ii’s under 35s are low cost trackers from Vanguard. Tracker funds are good choices for all types of investors. But they work particularly well for starter investors who may not have the time or experience to look through active alternatives and want a diversified portfolio. 

On the direct equity side, two of the five most popular stocks are US technology giants Tesla and Amazon. This shows investors aged under 35 are internationally orientated and more likely to embrace technology stocks than older investors. 

start your search for investments

Growing confidence

aged 35 to 44

You typically have the benefit of some experience and a long investment horizon. However, you may be time poor as the competing priorities of families and careers take precedence.

Our investors in this age group are now choosing a mixture of active and passive funds. Investment trusts are global in nature, topped by the investor favourite Scottish Mortgage. 

Among most held companies, Lloyds Banking Group tops the list, with three other UK companies and Amazon making up the Top 5. ETFs are broad ranging and include the US, UK, Gold, Emerging markets and global options.

Sweet spot investors

aged 45 to 54

You may be in a sweet spot for investing, as the combination of experience and a sufficiently long investment timeframe, as well as reduced family responsibilities, mean that you can really make the most of any opportunities. 

The top four funds are active options, including India, with Vanguard’s LifeStrategy 80% Equity taking the final spot. On the trust side, yet again Scottish Mortgage can be found in the number one spot, but there are a variety of different global options including Japan.

All five of the most popular equities are UK large cap stocks, many of which are income options. Although there is likely to be little need for any income at this stage, the popularity of income stocks in the low interest rate environment has made them an attractive choice for growth as well as income investors. 

Approaching retirement or starting to use some of your pension savings

aged 55 to 64

You have a great chance to maximise pension contributions and give your self-invested personal pension a boost before you start to draw a retirement income. You may also have refined your investment style, based on experience. Some investors may be accessing their SIPP already and funding the gap between early retirement and their other pensions, including the state pension.

For the 55-64 year group, all five of our most popular funds among investors are active options, with global funds from Fundsmith and Lindsell Train topping the list. On the trust side, two of the top three are UK orientated, while three of the five top ETFs in this age group are UK options, making this age group the most exposed to the UK. 

Beginning drawdown or managing income requirements

aged 65 and over

Previously, over 65s would be reducing their risk profile, but with most investors this age entering drawdown rather than taking an annuity, investors still have a 20-30-year investment horizon and have plenty of time to take risk and enjoy the markets.

Our over 65 investors’ like active, unconstrained managers who invest globally and whose objective is to outperform the market. On the equity side, most are invested in large-cap UK dividend-paying stocks, which provide a welcome income stream for their retirement. 

There is an element of defensiveness, as gold tops the most popular ETF, but overall our over 65s are engaged investors who are researching the market, choosing high-performing collective global funds and trusts and are pro-active with their investment choices. 

more about pensions

planning your retirement

Tools to help you plan and fund your retirement.

pension costs

Charges make a big difference to your long term returns. 

tax relief

How much do I get back against my contributions?

Get more from an ii SIPP

We don’t believe in charging a percentage fee that goes up as your investments grow.

Our award winning SIPP gives you fixed, transparent pricing, with no percentage-based fees. So you can watch your portfolio grow whilst your costs stay the same.

Open a SIPP by 31 July 2020 and pay no SIPP fee until April 2021. Following the offer period, the ii SIPP fee is only £10 a month. Terms apply

The value of investments made within a SIPP can fall as well as rise and you may end up with a fund at retirement that’s worth less than you invested. You can normally only access the money from age 55 (age 57 from 2028). 

Other fees apply – please see our charges for full details.